What are company story videos, and why use them?
A company story video, also a us video or a mission video, is about your organization and its values. They may be an excellent method to engage with customers, express your enthusiasm, and humanize your brand. Company narrative videos are typically made up of testimonial-style interviews with team members discussing what they do and why.
The most frequent reason organizations choose to create a company narrative film is to showcase their team’s personalities as well as the mission and principles that guide them. Though testimonial videos are often criticized for being “just talking heads,” they can assist clients in understanding who’s working behind the scenes to make things happen. It’s all about creating a personal connection.
What are some of the elements that make a great company story video?
- Conversational and approachable
- Authentic with a personal touch
- Multiple team member voices
- Staying true to your brand