First, let’s start with the basics. What is content marketing? At its simplest, content marketing is the creation and distribution of content to attract and engage customers. This content can take many forms, including blog posts, articles, social media posts, infographics, videos, and more.
So why is content marketing so important for small businesses? In a nutshell, it’s because quality content is one of the best ways to build your authority and credibility. When you publish high-quality content, you’re seen as an expert in your field, and potential clients are more likely to trust you.
If you had consumed one drink every time an SEO professional has recommended that your company create “good, quality content” between 2015 and 2020, then you might have been thoroughly drunk by now. In fact, chances are you would have probably been dead in most cases! Today, the standards have changed for what Google wants to see as a higher level of quality in your content. However, just creating “good” content may no longer be considered good enough. Instead, it is important that posts are written with people in mind — which means writing for actual humans. Nobody likes being read to like a robot. You know what I’m talking about.
“The Best Plumber in Atlanta. If you are looking for a Atlanta Georgia Plumber, contact one of the plumbers at Atlanta Best Plumbers. “
If you have been burned like this, come on over Dualdeko. We feel your pain as we hear it from our clients that used to have those so-called companies doing their marketing.
Creating quality content takes time. There’s no way around it. If you want your content to be successful, you need to be willing to invest the time and effort required to make it great.
This doesn’t mean you have to spend hours writing a single blog post. But it does mean you need to put some thought into your content and make sure it’s well-researched, well-written, and informative.
If you offer a variety of services, it’s a good idea to have a landing page for each service area that targets that specific service. The goal is to get in front of Google searchers using highly precise queries.
For example, it is difficult and may not be relevant to be ranked #1 for “dentist” in your city. It is much easier to rank for “pediatric dentist Decatur,GA” and will more likely bring in the searchers looking for the type of dentistry you provide.
If you want to attract local clients, consider creating geo pages for each of the cities or towns you serve. Geo pages are similar to landing pages, but they’re specifically designed for local SEO. They include relevant information about your services in a particular location, as well as contact information and a call to action.
Like landing pages, geo pages are a great way to market your content because they’re highly relevant to the people who are looking for it. When someone searches for information about your services in a particular location, they’re more likely to find and click on a geo page than a general website or blog post.
Infographics and other forms of visual content can be a great way to help gain exposure for your brand.
Like webpages, SEO can be applied to images. Create some content that is meaningful and related to the niche of your target audience, and make sure you’re giving them information that will be of interest to them.
If you create something thoughtfully and have thoroughly researched the interests of your audience, chances are it will be found and shared.
Content creation goes way beyond writing. In today’s times, video content marketing is an online marketing strategy in which businesses create video material to boost their brand presence. Typically, videos are posted on YouTube or a social network, although webinars, courses, live videos, and self-hosted videos are all viable alternatives.
Video has the potential to be a powerful tool for a company to communicate its message in a way that is accessible to a wide audience. Optimized the right way, and you can have your own little tv station.