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Content Marketing

As a small business, you know that building your authority is key to success. You also know that quality content is one of the best ways to do it. But what does that mean for your content marketing strategy?

First, let’s start with the basics. What is content marketing? At its simplest, content marketing is the creation and distribution of content to attract and engage customers. This content can take many forms, including blog posts, articles, social media posts, infographics, videos, and more.


So why is content marketing so important for small businesses? In a nutshell, it’s because quality content is one of the best ways to build your authority and credibility. When you publish high-quality content, you’re seen as an expert in your field, and potential clients are more likely to trust you.

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If you had consumed one drink every time an SEO professional has recommended that your company create “good, quality content” between 2015 and 2020, then you might have been thoroughly drunk by now.  In fact, chances are you would have probably been dead in most cases!  Today, the standards have changed for what Google wants to see as a higher level of quality in your content.  However, just creating “good” content may no longer be considered good enough.  Instead, it is important that posts are written with people in mind — which means writing for actual humans.  Nobody likes being read to like a robot.  You know what I’m talking about. 

“The Best Plumber in Atlanta.  If you are looking for a Atlanta Georgia Plumber, contact one of the plumbers at Atlanta Best Plumbers.  “

If you have been burned like this, come on over Dualdeko.  We feel your pain as we hear it from our clients that used to have those so-called companies doing their marketing. 

No Promises Just Results

Case studies are our proven work examples. They will show you what we can do for those who trust us with their marketing campaigns and how we were able to surpass expectations, regardless of the obstacles never ceasing to arise.
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Quality Content Takes Time

Creating quality content takes time. There’s no way around it. If you want your content to be successful, you need to be willing to invest the time and effort required to make it great.

This doesn’t mean you have to spend hours writing a single blog post. But it does mean you need to put some thought into your content and make sure it’s well-researched, well-written, and informative.

Content Marketing Strategies (Or Solutions)

If you don’t have the time or resources to create quality content yourself, consider working with a content marketing agency like Dualdeko. We can help you create content that achieves your goals and resonates with your audience.

Landing Pages

If you offer a variety of services, it’s a good idea to have a landing page for each service area that targets that specific service.  The goal is to get in front of Google searchers using highly precise queries.

For example, it is difficult and may not be relevant to be ranked #1 for “dentist” in your city.  It is much easier to rank for “pediatric dentist Decatur,GA” and will more likely bring in the searchers looking for the type of dentistry you provide.

Local City Pages

If you want to attract local clients, consider creating geo pages for each of the cities or towns you serve. Geo pages are similar to landing pages, but they’re specifically designed for local SEO. They include relevant information about your services in a particular location, as well as contact information and a call to action.

Like landing pages, geo pages are a great way to market your content because they’re highly relevant to the people who are looking for it. When someone searches for information about your services in a particular location, they’re more likely to find and click on a geo page than a general website or blog post.

Competitor Content Audit

We have the tools and know-how to look at your competitor’s site and find out what is working for them, how they generate traffic, what their product or service is, how they position themselves in the marketplace and how they convert visitors into leads (or even customers). Now we know their secrets, Game On.

Low Hanging Fruit

Sometimes the best opportunities are ones already lying within your grasp. For example, every website is doing something well, and by identifying those particular successes as opportunities to go after, the team at Dualdeko can help you bring in more traffic and leads for your site. Our goal here is to help you get the most from your investment, so we want to find those keywords that are long-tail and make it even better without having to create an entirely new piece of content from scratch. In essence, adding value like this with a site’s pages makes it easier for search engines to crawl the content, which attracts more users and increases its ranking on search results pages – that’s our recipe for success!


The two keys to an effective blog are consistency and quality. Years ago, SEO agencies would tell you to blog, blog, blog. Well, that led to a bunch of useless content all over the internet. In today’s time, your potential customers or clients are searching for answers on the internet. Our writers compose content based on what people are searching for now, not five years ago. We then compose well thought out answers to help that future customer. This will build trust with you and your company’s brand.


Infographics and other forms of visual content can be a great way to help gain exposure for your brand.

Like webpages, SEO can be applied to images.  Create some content that is meaningful and related to the niche of your target audience, and make sure you’re giving them information that will be of interest to them.

If you create something thoughtfully and have thoroughly researched the interests of your audience, chances are it will be found and shared.

Video Marketing

Content creation goes way beyond writing. In today’s times, video content marketing is an online marketing strategy in which businesses create video material to boost their brand presence. Typically, videos are posted on YouTube or a social network, although webinars, courses, live videos, and self-hosted videos are all viable alternatives.

Video has the potential to be a powerful tool for a company to communicate its message in a way that is accessible to a wide audience. Optimized the right way, and you can have your own little tv station.

Content Marketing FAQS:

Content marketing is the process of creating high-quality content that’s designed to achieve your marketing goals.
Content marketing is important because it’s a great way to build your authority and credibility. When you publish high-quality content, you’re seen as an expert in your field, and potential clients are more likely to trust you.
The benefits of content marketing include increased website traffic, improved SEO, and increased brand awareness.
You should create a variety of content, including blog posts, landing pages, geo pages, infographics, and linkable assets.
The best way to market your content is to promote it on social media and through email marketing. You can also submit it to online directories and guest blog on other websites.
You should publish new content on a regular basis, but how often you publish depends on your own unique situation. As a general rule, it’s a good idea to publish new content at least once a week. At Dualdeko we can also audit your competition to see how often they putting out new content so you can stay competitive.
Dualdeko can help you create high-quality content that achieves your goals and resonates with your audience. Contact us today.