Family Law Attorney Sees Significant Increase in Leads and Savings with Dualdeko's Google Ads Optimization

The Results

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increase in click-through rate

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savings in cost-per-lead

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increase in lead conversion rate


A divorce and family law attorney approached Dualdeko Search Engine Marketing with the goal of improving their Google Ads performance, generating more leads, and reducing costs compared to their previous agency.


Dualdeko conducted in-depth keyword research to achieve the desired results and created a new account architecture. They also updated the ad copy to make it more compelling and ensured that conversion tracking was set up correctly.


Dualdeko’s optimization efforts yielded impressive results for the family law attorney, including:
  • 103% increase in click-through rate
  • 83.50% savings in cost-per-lead
  • 22.73% decrease in cost-per-click
  • 376.44% increase in lead conversion rate
With these improvements, the family law attorney was able to significantly increase their website traffic and generate more leads while reducing their advertising spend.

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