Explainer Video Production

Simplify the complex in 3 minutes or less

What are explainer videos, and why use them?

An explainer video (also known as a homepage video, overview video, or conversion video) is used to describe your company, product, service, or topic in such a way that your audience can understand it in two minutes or less. The four main points in explainer videos are the problem, the solution, the advantages and features, and how the solution works.

The secret to a good explainer is to keep it brief and interesting while still conveying the right information. An explainer video should leave your viewers with a clear understanding of what you do and an urge to learn more.

What are the characteristics of a great explainer video?

  • Three minutes or less
  • Clear and concise
  • Conversational tone
  • A focus on benefits, not features
  • Specific call-to-action
Play Video

When and how should you use an explainer video?

Explainer videos are most useful at the top of the funnel (consideration phase) when a customer is aware of their issue/need and beginning to look for solutions. Explainer videos can be used on websites, product or service pages, newsletters, trade shows, and sales meetings.

How do we create a concept for an explainer video?

It all begins with research – determining the company, product, service, or topic we’re attempting to explain. Once we’ve got a firm grasp on things, we convene as a team (that’s correct; the whole team) to come up with creative methods to present and explain the content. This means it will be a unique visual approach that drives the message home.

A successful explainer video concept must strike a balance between creative and strategic thinking. To engage the viewer and provide them with a reason to care about watching your film, you’ll need artistic ability. The strategy is needed to guarantee that you deliver a message that resonates with your audience and motivates them to take the action you want.

Explainer Video Examples