What are explainer videos, and why use them?
An explainer video (also known as a homepage video, overview video, or conversion video) is used to describe your company, product, service, or topic in such a way that your audience can understand it in two minutes or less. The four main points in explainer videos are the problem, the solution, the advantages and features, and how the solution works.
The secret to a good explainer is to keep it brief and interesting while still conveying the right information. An explainer video should leave your viewers with a clear understanding of what you do and an urge to learn more.
What are the characteristics of a great explainer video?
- Three minutes or less
- Clear and concise
- Conversational tone
- A focus on benefits, not features
- Specific call-to-action