Georgia Orthodontic Practice Increases Conversions by 85% in 18 Months with Dualdeko’s SEO Campaign

  • Focus: Lead Generation
  • Platform: WordPress
  • Services Provided: SEO, Local SEO, Content
  • Business Type: Business to Consumer
  • Client Industry: Lender
  • Location: Duluth, GA

Challenge

A Georgia-based orthodontic practice approached Dualdeko with the challenge of improving its digital marketing campaign. The practice was not satisfied with its existing partner as it failed to drive desired site traffic and conversion rates. The main objective of the partnership was to increase new patient consultations to 50 per month.

Solution

Dualdeko’s SEO specialists performed a site audit and developed an optimization strategy to improve the client’s on-site technical SEO, local citation management, Google Business Profile optimization, domain linking strategies, content creation, and link building. Dualdeko’s content development strategy focused on location-based keywords such as Invisalign by revamping the client’s content marketing strategy. The team also implemented strategic link building solutions and optimized the client’s local business listings.

Results

Dualdeko’s SEO campaign boosted the client’s ranking for top-performing keywords such as “affordable braces,” “braces,” “Invisalign,” “orthodontics,” and “orthodontist.” The campaign increased Maps traffic by 320.31%, organic traffic by 203.65%, and conversions by 85% in just 18 months. The completed phone calls increased by 459%, and the Contact Us page generated a 908% increase in leads with a 582% conversion rate. Overall, the highest clicks and conversions were generated through organic searches.

Conclusion

Through a solid on-page optimization and strategic link building strategy, Dualdeko was able to significantly improve the orthodontic practice’s online presence, drive more traffic, and increase conversions.

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