Local Painting Business Achieves 368% Increase in Organic Traffic with Effective PPC and SEO Strategy

The Results

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Increase in referral traffic

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increase in organic traffic

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increase in phone calls


A local commercial and residential painting contractor in the Columbia South Carolina area approached our team to redesign their website and improve awareness of their services in targeted neighborhoods. Through effective use of complex PPC tools and best practices in SEO, we were able to achieve their goals.


The painting contractor needed a complete website redesign and a team that could manage their Adwords account, handle SEO, and perform web development for their website. Their primary challenge was to improve awareness of their services within their targeted neighborhoods.


Our team built the client’s website and focused on getting them high rankings for relevant keywords. We reorganized the structure of the website by breaking its pages into logical groups and adding new pages for services and deck staining services. We also created multiple landing pages for all the cities in their service area. We implemented effective PPC campaigns and used complex tools to optimize their campaigns, targeting specific neighborhoods in their service area. We also employed best practices in SEO to improve their rankings and increase their online visibility.


Our SEO efforts resulted in the client ranking in the top 3 in Google Business Profile and at the top of the first page in the search engine. Our link-building efforts led to a 45% increase in referral traffic to the website in the span of a month. In the first 6 months, organic traffic rose by 368%, and phone calls to the business rose by 427%.


Our team was able to provide the local painting business with a comprehensive solution that significantly improved their online presence and increased their awareness within their targeted neighborhoods. We worked closely with the client to understand their unique needs and develop a customized solution that would provide the desired results. The success of this project is a testament to our team’s dedication to providing quality digital marketing services to our clients.

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