Newton Education Foundation: Branding Beyond a Logo

Deep Dive Discussion: To truly understand NEF’s aspirations, we held a comprehensive meeting with their entire board. This provided invaluable insights into their preferences, goals, and the image they wanted to project.

Designing with Direction: With two clear themes emerging – a tree or an apple – our creative team set about designing multiple variations, ensuring each concept was steeped in professionalism and echoed NEF’s mission.

Crafting the Message: We brainstormed slogans that resonated with the idea of a thriving educational community. The objective was to create a tagline that would strike a chord and inspire potential donors.

Feedback Loop: Rather than making a unilateral decision, we involved the board members in the decision-making process. A poll was conducted to shortlist the top three logos and slogans, ensuring everyone had a say.

Executive Decisions: With the narrowed-down options, we reconvened with the executive team for final deliberations. While they had their top picks, we presented an alternative logo based on three pillars: simplicity, strength, and trustworthiness. In philanthropy, these qualities are paramount to instill confidence in individual and corporate donors.