- Focus: Lead Generation
- Platform: WordPress
- Services Provided: SEO, Local SEO, Content Creation, Web Design
- Business Type: Business to Consumer
- Client Industry: Insurance
- Location: Charlotte, NC
The Results
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%
Monthly website sessions increased
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%
Organic website users saw a substantial surge
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Phone Calls increased
Overview
Our partner, a Charlotte-based Home, and Auto Insurance company, was determined to enhance its online presence. With a focus on offering customers the best insurance rates, they turned to us to revamp their website and supercharge their local search visibility in Charlotte. Their main goal was to increase website traffic and sales by making the site rank higher in search engines.
Challenge
Our partner had to deal with two problems: his website needed a makeover, and he wanted to rank better in local searches for important keywords. The goal was clear: to make them more visible online and, as a result, to boost their sales.
Solution
We kicked off this project with a website redesign, ensuring it looked appealing and loaded quickly for an improved user experience. Next, we rolled up our sleeves and got to work on crafting optimized content for multiple landing pages. We also created authoritative blog posts and engaging infographics to position our partner’s Insurance Agency as a trusted thought leader in their industry and Charlotte’s insurance market.
In addition to content creation, we tackled technical aspects. We created HTML sitemaps for better website navigation, added schema to improve search engine understanding, and built high-authority backlinks to boost the website’s reputation.
Results
The hard work we put in paid off in record time. Within just a few weeks, the Insurance Agency’s landing pages started ranking for important keywords they had previously had trouble with. This gave them a lot more exposure. Within a span of six months, we achieved impressive results:
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