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Paid Advertisement

Paid Advertising that pays you back

Paid advertising techniques, such as pay-per-click (PPC) and sponsored search traffic are two aspects of a digital marketing strategy.  Let Dualdeko put these pieces in place so your business may generate as many qualified leads as possible as quickly as possible.

What is paid advertising?

Paid advertising is a form of marketing where businesses pay to have their ads displayed on websites or in other media. Paid advertising can be very effective in reaching a large number of people quickly. It can also be expensive, so it’s important to make sure that you are targeting the right audience and that your ad is well-made.
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Paid Search

It’s all about renting space to highlight your ad where your target audience will most likely see it, such as at the top of Google’s search results page.

Paid Social

You’re displaying an ad on a social media platform to which your audience is familiar. You pay a fixed fee each time a user clicks on your ad.


Paid search and social media marketing have the potential to create leads at a rate and speed that you’ve never seen before if done correctly.
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Pay Per Click (PPC) can boost brand awareness by up to 80%
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Paid advertising returns $2 for every $1 spent for a 200% ROI
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Site visitors are 70% more likely to convert to customers with retargeted display ads over regular display ads.
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41% of all clicks in Google search traffic go to the top three sponsored ads.

No Promises Just Results

Case studies are our proven work examples. They will show you what we can do for those who trust us with their marketing campaigns and how we were able to surpass expectations, regardless of the obstacles never ceasing to arise.
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Paid Search and Paid Social That Gets Results

We use real data and insights to create tailored marketing strategies for our clients.  We establish goals that are both realistic and measurable, and then we devise a plan to help them reach those goals.

We don’t waste time or money on ineffective advertising strategies.  We concentrate only on paid media services that have shown to provide our clients with a good return on their investment.

Paid Search

Paid search is a form of digital marketing in which advertisers pay to have their ads displayed on search engine results pages (Google and Bing).  Paid search allows advertisers to target specific keywords and appear in front of users who are actively searching for those terms.  It is a highly effective way to drive traffic to your website and generate leads.

Social Media Ads

Your clients are actively using Facebook, Instagram, and Linkedin, but are they finding you there?  On these platforms, organic reach is extremely restricted, necessitating the use of advertisements to ensure exposure.  Paid social media marketing can be an effective way to reach out to potential customers on social media platforms, and it can also be used to boost the visibility of a brand or product.  Paid social media marketing is typically used to promote products or services that are targeted at a specific audience, such as people who are interested in health and fitness or parents of young children.  Paid social media marketing can also be used to promote special offers or discounts or to simply raise awareness of a brand or product.


After your visitors leave your website, you may show advertising to them in the form of retargeting ads.  Retargeting allows businesses to nudge “warm leads” into contacting you after they express interest.  Ads can be tailored for each unique client action on your website and removed from targeting when desired objectives are met using advanced segmenting capabilities.  Your retargeting ads are seen all over the internet in places like Facebook, ESPN, CNN, eBay, etc.

Display Ads

Display advertising is a form of advertising, usually on websites, that promotes a product or service.  Display advertising is often graphical in nature, featuring text, images and video.  It may also include interactive elements like polls, surveys and games.  Display ads are similar to billboards on the internet, with one exception: they are far more targeted and trackable.  We collaborate closely with our clients to ensure that ad creatives convey the intended brand and messaging.

Youtube Ads

YouTube ads are short videos that businesses can use to promote their products or services.  These videos are typically around 15-30 seconds long, and they appear before or during other videos on YouTube.  Promoting that video to your targeted audience by location or interest is like having a tv commercial or steroids. 

Landing Page

Customers expect to see a web page that is highly relevant to their intended search when they click an advertisement.  Our most successful clients use pages that are individual to each customer and assist them in the buying process.  A prospective client in the “research” stage would require a different landing page than a client that just a (business) near me search.