Are you weary of the same worn-out advice for acquiring customers on social media? The routine: define your target audience, optimize your profile, run promotions and offers, and so on. It’s high time to break the mold and explore unconventional strategies to distinguish yourself in the bustling social media landscape. From TikTok takeovers to meme marketing, we’re unveiling some fresh concepts that will draw in new customers and keep them coming back for more.
TikTok has skyrocketed in popularity, making it a potent platform for acquiring new customers. One effective strategy is teaming up with influential TikTok creators for a takeover of your brand’s account. This leverages their audience while showcasing your brand in a fresh and engaging manner. Collaborate with creators whose audience aligns with yours and offer them enticing incentives for a takeover.
For example, a local restaurant could partner with a food influencer to stage a TikTok takeover, featuring their menu items in a fun and creative way. The influencer might sample dishes, interview the chef, or even launch a food-related challenge enticing viewers to visit the restaurant.
Memes are ubiquitous today and can be a potent tool for acquiring new customers on social media. Crafting memes relevant to your brand and target audience helps establish a relatable and entertaining connection. Develop a series of memes that reflect your brand’s personality and values, then incorporate them into your social media posts and ad campaigns.
For instance, a local coffee shop could create a meme poking fun at the struggles of early morning wake-ups, using humor that resonates with their target audience. The meme can be shared on social media, encouraging followers to tag friends in need of their morning coffee.
Collaborating with influencers can effectively acquire new customers and enhance brand awareness. Instead of traditional influencers, consider partnering with micro-influencers who boast a smaller but highly engaged following. They are often more cost-effective and provide their followers a more authentic and personalized experience.
For example, a local brewery could collaborate with a local beer influencer to showcase their latest brews and attract new customers. The influencer could visit the brewery and create Instagram stories and posts featuring their favorite beers, and the brewery could offer discounts or special promotions to the influencer’s followers.
Social listening tools like Mention, Brandwatch, and Talkwalker can help local businesses identify influencers or brand advocates who are already discussing their products or services on social media. Engaging with these influencers can help build relationships and potentially reach new customers through their followers.
For instance, a local skincare company can use social listening tools to identify influencers using and promoting their products on social media. Engaging with these influencers and potentially offering partnerships or sponsorships can expand the company’s reach through the influencer’s followers and potentially acquire new customers.
User-Generated Content (UGC)
UGC is a potent means of acquiring new customers and fostering brand loyalty. Encourage your followers to create and share content related to your brand, such as photos, videos, and reviews. Reposting this content on your social media platforms can showcase your brand authentically, attracting new customers interested in your products or services.
For example, a local chiropractic office can encourage patients to share photos or videos of their post-adjustment experiences using a specific hashtag or tagging the office’s social media account. The office can then repost the best content on their platforms, highlighting the benefits of chiropractic care and potentially attracting new patients.
Interactive Social Media Campaigns
Engaging and interactive campaigns, like quizzes, polls, and contests, can be a fun way to acquire new customers. Create quizzes or polls related to your brand or industry and offer prizes or discounts for participation. Contests can also be effective, encouraging followers to share content related to your brand for a chance to win.
For instance, a local business can organize interactive contests on social media, such as photo or video contests, inviting customers to participate by submitting content related to the business. Participants can then vote on the best entries, and winners can receive prizes or recognition from the business.
In conclusion, there are numerous unconventional strategies for acquiring customers on social media that can help your small business stand out. Whether you’re partnering with TikTok influencers, delving into meme culture, or fostering user-generated content, creativity is key. Give these strategies a whirl and witness your customer base flourish.