Site Audit and Competition Analysis
Before we get started creating an SEO strategy, we want to know what parts of your current internet marketing plan are working and what is not. To achieve this, we do a very detailed audit of your site so we can begin to build your custom strategy. We also will audit your competitors that are currently ranking on the 1st page of Google. We want to see what they are doing right to be rewarded with 1st-page rankings. This will ensure that your SEO strategy is built on a strong foundation on what is currently working with Google.
Proper Keyword Research is an art. It’s more than throwing your main keyword into the Google keyword planner tool. It’s auditing your competitor to see every keyword that is bringing them traffic, not what they are ranking for. It’s looking at regional and national competitors and auditing them to see what keywords are bringing them traffic. What are the questions about your product or service people are typing into the search engines? This is just the start of proper keyword research. Winning strategies are born in the research.
In addition to optimizing your website, you’ll also want to publish high-quality content. This involves writing articles, blog posts, and other types of content that are relevant to your target keywords. By publishing high-quality content, you’ll not only attract more visitors to your website, but you’ll also rank higher in search engine results pages.
Once you know which keywords you want to target, it’s time to start optimizing your website. This includes adding those keywords to your website’s title tag, meta description, and header tags. You’ll also want to make sure that your content is high-quality and relevant to your target keywords.
Link building is the process of acquiring links from other websites to your own. This is done in order to improve search engine rankings and the authority of your website; the more high quality links you have pointing to your website, the higher it will appear in search engine results pages (SERPs). There are a number of ways to go about link building, but some common methods include guest blogging, directories, and social media.
When done correctly, link building can be an extremely effective way to improve your website’s visibility and draw in more traffic. However, it’s important to avoid engaging in black hat SEO practices, such as buying links or participating in link farms. These activities can result in search engine penalties that can severely damage your site’s ranking.
Local Search Optimization
Finally, you’ll want to focus on local search optimization. This involves optimizing your website for the keywords that are relevant to your local area. For example, if you’re a chiropractor in Decatur, Georgia, you’ll want to optimize your website for the keywords “Chiropractor Decatur GA .” This, along with Google Business Profile (maps) rankings, will definitely get you more traffic and customers.