Social media videos are effective tools for reaching out to your audience and getting them interested in your product or business in a short amount of time. They’re created specifically for social media sites, which means they’re formatted and optimized for mobile and web viewing—sometimes with a fast hook that captures viewers’ attention.
Social media videos can be used in a variety of different ways. Social media videos may be utilized to raise awareness, as a call to action, or educate your audience… the list goes on. Creating video for social media has rapidly become an essential component of any marketing strategy, with social videos generating 1200% more shares than text and image content combined.
If you’re hiring us for a social media video, or a series of videos, your brand is probably well-established. We’re not here to reinvent it; we’ll just enhance it. We’ll look over what kinds of material and campaigns you already have out there, listen to your goals, and come up with some ideas that feel like “you”
From a technical standpoint, because most feed scrolling happens when the sound is muted, we frequently include some sort of text-on-screen element in our social media videos to ensure that your message isn’t lost. We also take into account the surrounding area of the video and offer caption and language suggestions if you don’t already have them figured out.