What are social media videos, and why should you use them?
Social media videos are effective tools for reaching out to your audience and getting them interested in your product or business in a short amount of time. They’re created specifically for social media sites, which means they’re formatted and optimized for mobile and web viewing—sometimes with a fast hook that captures viewers’ attention.
Social media videos can be used in a variety of different ways. Social media videos may be utilized to raise awareness, as a call to action, or educate your audience… the list goes on. Creating video for social media has rapidly become an essential component of any marketing strategy, with social videos generating 1200% more shares than text and image content combined.