Video SEO

According to Forrester, “73% of business decision-makers watch video weekly and 59% watch more than once a week”. And that’s just business-to-business.

Imagine the potential for your product or service if you can get in front of consumers!

Your Videos Aren't Helping You Boost Your SEO Campaign

And here’s why..

YouTube is the second most popular site in the world and the largest video platform.  Vimeo is right behind.  With these large video streaming platforms, it creates a great opportunity for your business to get in front of your potential customers.

Unfortunately, it’s not just about creating videos.  You also have to be sure that your videos can be found and that they support your SEO campaigns.

According to Forrester, “73% of business decision-makers watch video weekly and 59% watch more than once a week”.  And that’s just business-to-business.

Imagine the potential for your product or service if you can get in front of consumers!

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video SEO is important

But, if you’re not using video SEO to market your videos, then you’re likely missing out on this great opportunity.

Here are some statistics that show just how important video SEO is:

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85% of all internet users in the US watched online video content monthly on any of their devices
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There are 2 billion logged-in monthly YouTube users (Statista)
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500 million hours of videos are watched on YouTube every day.
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78% of people watch online videos every week, and 55% view online videos every day.
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54% of consumers want to see more video content this year (Social Media Week)
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70% of videos watched are determined by YouTube’s recommendation algorithm (YouTube)

As you can see, the numbers don’t lie.  And if you’re not implementing video SEO into your marketing strategy, then you’re not doing all that you can to reach your target audience.

Not sure where to start?  Dualdeko will help you make the most out of your videos. 

Boost Your Online Visibility and Authority

If you’re like most business owners, you’re always looking for ways to boost your online visibility and authority. You know that video is a powerful tool, but you just can’t seem to get your videos to rank in Google or YouTube.

You’re not alone! In fact, according to MarketingSherpa, “52% of marketers say video is effective, but only 7% say they have success with it”.

The good news is that there are things you can do to improve your ranking. It starts with understanding how Google and YouTube rank videos. Then, you can take steps to optimize your videos for search.

Yes, your competitors might already be ranking on these platforms and are reaping the rewards. But, it’s never too late for you to get ahead by following a comprehensive and effective video SEO plan and strategy and by partnering with Dualdeko.

How Google and YouTube Rank Videos

In order to rank your videos, Google and YouTube use a combination of algorithms that take into account over 200 different factors. Some of these factors are within your control, such as the title, description, and tags of your video. Others are out of your control, such as the number of views, likes, and shares. The goal of video SEO is to optimize your videos for the factors that are within your control and to promote your videos so that they attract more views, likes, and shares.

Here’s a closer look at some of the most important ranking factors:

Title and Description

Your title and description are the most important factors that Google and YouTube look at when ranking your video.  They are what determines whether someone will click on your video.

Make sure your title is catchy and relevant to your topic.  Your description should be keyword rich and provide a summary of the content of your video.

Tags

Tags are another important factor that Google and YouTube look at when ranking your video.  They are words or phrases that describe the content of your video.

Make sure your tags are relevant to your topic and use a variety of keywords that people might use to search for your video.

Views, Likes, and Shares

Google and YouTube also take into account the number of views, likes, and shares that your video has.  The more popular your video is, the higher it will rank.

To encourage people to view, like, and share your videos, make sure they are high quality and offer value to your audience.  Also, promote your videos through your email list, social media, and other marketing channels.

The Rise of Video SEO

As the world of digital marketing evolves, so do the strategies and tactics that businesses use to reach their target audiences.

One of the latest trends is video SEO – the optimization of video content to generate search engine traffic.

The goal of Video SEO is to make sure that videos rank high in video search engine results as well as major search engine results through organic searches. The ultimate purpose of Video SEO is to generate traffic designed to guide people back to your website or landing page.

The second most important thing that a video SEO expert will do through your video SEO marketing plan is to create and pass as much authority to your website as possible.

Video SEO is a Vital Marketing Component

As a business owner, you know that it’s important to have a strong online presence.  You also know that in order to be successful, you need to generate traffic to your website.

One of the best ways to do this is through video SEO.  Video SEO is the process of optimizing your videos for search engines so that they rank high in the search results.

By optimizing your videos for search, you can attract more views, likes, and shares, which will result in more traffic to your website.

Partner with Dualdeko for Comprehensive Video SEO Services

If you’re looking for a partner to help you with your video SEO, look no further than Dualdeko.  We offer comprehensive video SEO services that will help you rank your videos on Google and YouTube.

We know the algorithms that Google and YouTube use to rank videos, and we have the experience and expertise to help you optimize your videos for the most important ranking factors.

We also know how to promote your videos so that they attract more views, likes, and shares.

Dualdeko can help you make the most out of your videos and improve your online visibility and authority.

Dualdeko can help you make the most out of your videos and improve your online visibility and authority.  Click the button below to learn more about our video SEO services.

If you’re looking to improve your website’s traffic and boost your online presence, video SEO is the perfect solution.  Dualdeko can help you create a comprehensive and effective video SEO plan and strategy that will help you reach your target audience and achieve your business goals.