Entice people to watch and learn.
Educational video content is instructional, informative, and shareable content that promotes you and your company as an expert or thought leader in your field. It might be a behind-the-scenes tour of how your product is manufactured, an animated infographic, or a video about current trends in your field. You may also consider creating educational video material by turning your most popular blog posts, and most faq’s into educational video content. If it’s something your audience would find useful, it’s a good candidate for video.
Every industry is ripe for creating educational video content. All it takes is a little expertise, like knowing exactly what to look for in a good used car or a hot trending topic, like how to make healthy lunches. Educational content is also a great way to widen your funnel and move up in search rankings for hot topics.
What are the characteristics of the perfect educational video??